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Historical Milestones

Unchartered Waters   1895 Jacob Jebsen and Heinrich Jessen co-found Jebsen & Co as a shipping agency that quickly develops into a trading company. 1897 Jebsen & Co signs an agreement with BASF to trade indigo dye. The dye is soon used on an industrial scale in China and this represents Jebsen & Co's first major trading activity. 1903-07 Jebsen & Co joins forces with other companies between Tianjin and Guangzhou, helping to facilitate the export of Chinese products. The company opens offices in Shanghai and Guangzhou. 1906 Jebsen & Co acquires the Blue Girl Beer brand. 1909 Jebsen & Jessen Hamburg is established. Tides of Change   1930 Jebsen & Co obtains the Mercedes Benz agency for the Chinese market. 1939-45 World War II causes global economic downturn. Despite this, Jebsen & Co manages to maintain its operations. 1953 Jebsen & Co imports the first Volkswagen Beetle car into Hong Kong by air. 1955 Jebsen & Co imports the first Porsche car into Hong Kong. 1961 Lufthansa begins flying to Hong Kong with Jebsen & Co as its agent. 1963 Jebsen & Co is required to close its operations in China. Sailing Through   1963 Jebsen & Jessen (SEA) is established in Singapore. 1969 The Jebsen & Co partnership becomes a Limited Company. 1970s China's doors are reopened to a handful of companies – Jebsen & Co is among them. 1980's The beginning of the China growth story and Hong Kong's emergence as a regional financial centre. 1986 The Photo Scientific Optical Division wins the Pentax account in Hong Kong. New Horizons 1986-93 Jebsen & Co establishes companies in Korea, Australia, Taiwan and Vietnam. The company also takes part in its first joint venture with Hua Yi in Shenzhen. 1994 By the mid-1990s, the company has established seven representative offices in China. 1995 Jebsen & Co celebrates 100th anniversary.  2001 A fully integrated ERP system is implemented throughout the Group. 2004 Jebsen & Co (China) is founded to provide a platform for Jebsen's business in China. 2005 Jebsen's partnership with Porsche turns 50 years.  2006 Jebsen & Co takes part in the Tianjin Yifeng joint venture. 2009 Jebsen & Co establishes corporate brand development strategy with four strategic business units: Consumer, Industrial, Beverage and Luxury. Jebsen & Jessen Hamburg celebrates 100th anniversary. ► Learn more about the corporate history and the Jebsen and Jessen families in below corporate publication The Three Mackerels.

http://www.jebsen.com/PageDisplay.aspx?did=f2f7fdc1-8630-49ab-825a-587c77d99fbd

 

Rich aroma, pure and distinguished

Jebsen Beer can trace its participation in China’s beer industry to 1906, when the company acquired Blue Girl Beer, a German beer brand. By combining a commitment to time-honoured brewing traditions, with meticulous quality standards, Jebsen Beer has consistently provided the consumer with a premium beer that delivers superior quality and taste. This is the foundation that has made Blue Girl Beer one of the most popular premium offerings in China, Taiwan, Macau and especially Hong Kong, where the brand is privileged to hold a leading position.

Product Specification

Ingredients:              Water, Malt, Hops, Yeast, Adjuncts

Alcoholic Contents:    5% alc./vol (Hong Kong, Macau and Taiwan), 4.5% alc./vol (China)

Shelf Life:                 1 year from production 

Packing:                    Large Bottle (640ml x 12 bottles)

                                Small Bottle (330ml x 24 bottles)

                                King Can (500ml x 24 cans)

                                Can        (330ml x 24 cans)

Market Coverage:      Hong Kong, Taiwan, Mainland China, Macau
 

http://www.jebsenbeer.com/PageDisplay.aspx?did=42852c77-4b68-4255-80a4-d81324df8f9f